For some designers, logo work can be their bread and butter. Since a company’s logo will likely be the first impression a future customer will get, it’s important that a logo’s look and feel is carefully crafted.

I have a background in sign design and production so it’s been hammered into me that every element of a logo must reflect the brand. The tone, colors, and shapes used must unify to direct the viewers’ eyes and thoughts back to the brand that is being established.