This was definitely one of the more fun designs to work on. It’s not everyday I get to hack and paste images of UGA’s costumed mascot, Hairy Dawg. The source images were taken from stills of some filming done while in Costa Rica (yes, he is actually zip-lining… and flirting with the ladies.).
Since the client’s market base is made up of mainly undergraduate students it was important to break from the stale posters a’la academé and shoot for something more chic pastiche that still gets the message across without sacrificing credibility.